Our Mission
To engineer the complete behavioural infrastructure for the next generation's life design, transforming financial anxiety into financial freedom and closing the cycle of financial illiteracy for the whole family.
Zee exists to solve the "engagement gap" that traditional tools failed to bridge, creating a "Behavioral Operating System" for your life. By synthesising financial data with emotional and physical wellness, we empower Gen Z and Millennials to master their money and build a future defined by choice, not stress.
Crucially, through the Family Hub, we provide parents with the modern, engaging tools needed to gamify financial literacy for their children, promoting household financial harmony and intergenerational wealth
Our Vision
To be the foundational Behavioural Operating System (BOS) for life design, establishing a new global standard for financial freedom and well-being.
We envision a world where the Zee Smart Money Sidekick is the trusted co-pilot for every household, seamlessly integrating FinTech, AI, and Wellness to create a cycle of mastery, not anxiety.
Our ultimate goal is to move beyond individual achievement to generational legacy: by championing intergenerational financial literacy through the Family Hub and driving high-value family subscription uptake, we will ensure that financial anxiety stops with the next generation. We are building the infrastructure for a future defined by choice.
Jacob Galea
Founder & CEO - Zee International
Jacob is an accomplished business and operations professional delivering results across financial services, technology, and SaaS. With deep experience in complex financial products and a focus on sustainable growth, he combines commercial insight with hands-on delivery. He excels in navigating high-stakes environments, scaling operations, and transforming ambiguity into clear, structured action. A sharp strategic thinker, Jacob is the "go-to guy" for driving process optimization, identifying inefficiencies, and translating stakeholder needs into actionable outcomes via structured cases.
Frequently Asked
We've compiled answers to the most common questions about the Zee platform
What is Zee
Zee is a self-evolving AI platform designed to be your Smart Money Sidekick. It empowers you to improve your financial health, emotional wellness, and physical fitness by combining real-time data, adaptive coaching, and personalized nudging.
Who is Zee designed for?
Zee is specifically tailored for Gen Z and Millennials. We focus on solving the unique challenges this generation faces at the intersection of finance, technology, and personal well-being
How is Zee different from a standard budgeting or finance app?
Standard apps are passive trackers; Zee is a proactive coach. We operate at the convergence of FinTech, AI, and the Personal Wellness Economy. Our proprietary AI Behavioral Engine moves beyond simple reporting to deliver hyper-personalized coaching that targets the psychological root of your financial decisions.
Is my personal and financial data secure?
Absolutely. We operate with a Privacy by Design philosophy. We ensure full regulatory compliance, including CCPA and GDPR standards, and provide a comprehensive user control panel for opt-out and privacy settings.
How does Zee make money without compromising my privacy?
Zee monetizes through an ethical, PPC-based offer delivery system. Relevant, high-value offers are delivered to you through the Avatar Integrity Shield only after your data has been anonymized and aggregated by the AI. We do not sell your personally identifiable data.
How does Zee make money without compromising my privacy?
Zee monetizes through an ethical, PPC-based offer delivery system. Relevant, high-value offers are delivered to you through the Avatar Integrity Shield only after your data has been anonymized and aggregated by the AI. We do not sell your personally identifiable data.
How does Zee personalize its coaching?
The personalization starts with our Personality & Life Stage Assessment. This assessment maps your psychological traits and life stage (e.g., student, new homeowner) and assigns you a personalized Avatar (such as The Spender or The Planner), allowing the coaching and nudges to be tailored to your specific behavioral needs.
How does Zee personalize its coaching?
ZeeDev is our proprietary, self-evolving AI engine. It acts as the Autonomous Product Manager, constantly monitoring user engagement and feature performance to automatically improve the platform's features, logic, and coaching over time.
